BBC and Apple

April 26, 2006 Comments Off on BBC and Apple

Apple announced Final Cut Pro in a recent RSS-feed. One part of the advertising campaign is a story behind the stories page.

Discover how the BBC leverages Final Cut Studio to concentrate on creativity.

Now, if there’s one thing the BBC would never do, it is to leverage. For the simple reason that leverage is a noun, and not a verb.

One advice for you reader, if you ever get a presentation from a big corporation (or you work at one): have fun and play a bit of “bullshit bingo”. Put leverage on your card, and I guarantee that within the first 10 minutes you can cross one thing out 😀


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